Amethyst Branding GuidelinesThis is how you use our brand
What is This Page?
This page is useful for anyone looking to use Amethyst assets for purposes such as featuring our logo in a news publication or for someone who simply wants to design something that needs to follow Amethyst's branding guidelines.
Amethyst should always be typed out with a capital A and lowercase letters
for the rest. Examples of how not to style the name are
The logo is, contrary to other assets of the Amethyst Foundation, licensed under the CC-BY-ND 4.0 license and as such you're free to use the logo for any purpose with the limitation that you aren't allowed to modify it. The versions you are allowed to use without explicit permission from the Amethyst Foundation are those listed on this page.
On light backgrounds, the standard logo with the Amethyst gradient should be used with transparency in the middle section. Download the standard logo
On dark backgrounds, the monochrome white verison of the logo may be used. Download the white logo
Alternatively, you can also use the standard gradient logo with the middle section filled in with white on any background. Download the filled logo
the Arvo font
while body content uses
the Karla font.
Primary text uses a color value of
rgba(40, 38, 49, 0.85) while
secondary text uses
rgba(40, 38, 49, 0.65).
All sizes are based off a
2.4remHeader Level 2
2.0remHeader Level 3
1.5remHeader Level 4
1.3remHeader Level 5
1.2remHeader Level 6
The body text uses the primary text color and has a size of
which makes it easily readable to anyone.
There is also a smaller version of the body text which can be used for things
that don't require as much attention. It uses the secondary text color and has a